Experience Water

Tasked with rethinking GROHE’s expanding, artful collection of product catalogues into a modular presentation kit for sales teams.

During a recent lunch meeting, GROHE Asia Pacific presented us with an artful collection of product catalogues, sprawling across the table.

It was a beautiful collection. Each catalogue was a distinct exploration of GROHE’s products, materials and expertise.

“I don’t want our salespeople carrying loose copies of this beautiful collection in and out of meetings with clients,” she said. “We need to house them well. In style, possible?"

I understood the practicality of the assignment. But then she added, “It must be chic as well.” That changed the brief.