Design Thinking Symposium Singapore.
It’s Time To think Design.

Working with National Library Board and architecture firm Union Experience, we created a brand new identity for the symposium and provided the copy for their event publications and website. The visual identity uses a tree metaphor in the logo to suggests the organic yet structured process of design thinking.

The logo

The visual identity uses a tree metaphor in the logo to suggests the organic yet structured process of design thinking

Over 600 professionals, both from corporate and teaching sectors, attended the event. Among the global speakers at the symposium were John Rehm, IDEO, Bruce Nussbaum, Businessweek, Alex Ko, Standfor.d.school and many others.