Xactly — We ♥ Salespeople.
Can a little irony make a product explainer more engaging — without losing the message? Things you never hear people say “I have way too much money” “I wish there were more ads.
Curiosity leads to discovery
Located in Singapore’s Dempsey Hill, KENNEL is a creative co-working space designed for creative entrepreneurs. More than a place to work, it brought together a community of makers, thinkers and creative founders who shared, created and grew ideas.
Inspired by Kennel's focus on authenticity and creativity, we took a handmade approach to crafting its identity rying to explain the theme literally, I wanted the identity to provoke curiosity. Something that would make people stop, look twice and wonder: What am I looking at?
The thinking was simple: curiosity leads to discovery. If the identity could create that initial moment of intrigue, it could invite audiences to discover what SIFA 2016 had to offer.
